An annual treat in a rider’s diary.
The Horse of the Year Show (HOYS) is a prestigious event that has captured the hearts of equestrians and horse enthusiasts for decades. Held annually, it’s not just a competition; it’s a celebration of the equestrian world, offering something for everyone who has a love for horses.
The Horse of the Year Show celebrated its 70th Anniversary at the Birmingham NEC last week and was the fitting finale to the 2018 season. Combining top-level competition, with Equestrian displays and the opportunity to “shop ‘til you drop”. HOYS has always symbolised the arrival of Autumn – and the chance to get prepared for the winter that is just around the corner.
Shop til you drop at HOYS.
The Retail Village features one of the widest ranges of Equestrian brands and services with the latest products and services. HOYS not only offers fantastic shopping for riders, with a vast selection of fashion and accessory companies, this is the perfect shop til you drop venue.
Just Chaps
For the Just Chaps team, attending HOYS allows us to showcase our latest products directly to the audience that matters most – horse riders. Our presence at HOYS shows our commitment to supporting the equestrian community with innovative and reliable products.
Just Chaps views the Horse of the Year Show as a fantastic shop-window for its brands. We were keen to promote our award-winning Saltos premium gaiters and our specialist waterproof full-chaps and riding trousers. With a combination of rain and frost arriving as the show closed, these proved a huge success with shoppers getting ready for the colder, wetter months ahead.
Engaging with Customers at HOYS
In fact HOYS is not just a sales opportunity; it is a chance to engage directly with our customers. Riders can discuss their specific needs and preferences, provide invaluable feedback that helps shape future products. This face-to-face interaction helps build stronger relationships and trust with our customers.
Conclusion
Attending Horse of the Year Show is an unmissable event for horse riders and horse lovers. It’s a blend of top-tier competition, educational opportunities, community building, and exceptional shopping. For Just Chaps, HOYS gives us a platform to connect with our community and show our commitment to quality and innovation. Whether you’re looking to be inspired, learn something new, or simply enjoy the spectacle, HOYS offers something for everyone.
We hope to see you there!