Just Chaps reaches out to the Equestrian Retail Trade at BETA

Just Chaps reaches out to the Equestrian Retail Trade at BETA

The Just Chaps team was proud to present their best-sellers at the recent British Equestrian Trade Association (BETA) Exhibition at the NEC in Birmingham at the end of January.

This prestigious trade fair brings together brand-owners from the UK with buyers from across the UK and further afield.

“We were impressed by the attendance by businesses from across the UK – and also had great meetings with buyers from Sweden, France and the USA” said Mike Salmon from Just Chaps.

Attendance at BETA was the launch of a new initiative for 2020 which will see Just Chaps putting more emphasis on building relationships with strong independent retailers across the UK and beyond.

“The last 3 years have been about extending the Just Chaps brand range, with the launch of Dri-Rider waterproof trousers and full chaps and our premium Saltos gaiters and half-chaps – and taking these directly to riders through our online shop and attendance at all major equestrian events with our pop-up shop.

We now want to reach out to retailers looking to buy great products at reasonable prices direct from the brand-owner. The plan is to have one great stockist in every county – to enable customers to touch and feel our products – and get fitted accurately.”

Just Chaps at BETA International


Any retailers interested in learning more about the Just Chaps range should call Mike on 07500 099758 – or e-mail mike@justchaps.com

By the way, this is obviously not Mike but Mike’s wife, Helen!