Just Chaps reaches out to the Equestrian Retail Trade at BETA
The Just Chaps team was proud to present their best-sellers at the recent British Equestrian Trade Association (BETA) Exhibition at the NEC in Birmingham at the end of January.
This prestigious trade fair brings together brand-owners from the UK with buyers from across the UK and further afield.
“We were impressed by the attendance by businesses from across the UK – and also had great meetings with buyers from Sweden, France and the USA” said Mike Salmon from Just Chaps.
Attendance at BETA was the launch of a new initiative for 2020 which will see Just Chaps putting more emphasis on building relationships with strong independent retailers across the UK and beyond.
“The last 3 years have been about extending the Just Chaps brand range, with the launch of Dri-Rider waterproof trousers and full chaps and our premium Saltos gaiters and half-chaps – and taking these directly to riders through our online shop and attendance at all major equestrian events with our pop-up shop.
We now want to reach out to retailers looking to buy great products at reasonable prices direct from the brand-owner. The plan is to have one great stockist in every county – to enable customers to touch and feel our products – and get fitted accurately.”
By the way, this is obviously not Mike but Mike’s wife, Helen!